Are you writing the great American novel and seek critical acclaim? Or are you a business person who needs a book to enhance her reputation and increase speaking engagements? Are you a parent who has come up with a full-proof method for getting your child to sleep? Or are you a patient who has survived a medical crisis and wants to write a memoir?
There are now many ways to meet your goal of having a published book. While the pinnacle of publishing remains retaining a savvy literary agent who gets you a great advance at one of the six remaining big publishing houses in New York (where I used to work as an Editor), there are now many other points of entry into the book marketplace. The trick is to figure out which tactic to take with your specific end-goal in mind.
I have worked with writers in many different subjects from different backgrounds from all over the world - they are passionate about what they write and their quest to get published. It's my job to help a writer present their best work, whether it be to a literary agent or through self-publishing, and have the largest chances of success.
IF there's a common flaw in self-publishing, it's that books are published too soon. Experienced voices across the publishing world continually advise self-publishers to get help with editing, and not just copyediting but story editing too. It’s difficult, if not impossible, to properly edit your own work. But the siren call of the Kindle store is often too seductive. The urge to finish your first draft, chuck it through a spellchecker and release it in to the wild is often far too strong for eager writers to resist.